That’s when we introduced the iconic modern tap to the world. Since then, much has changed, with consumption rising and resources decreasing, but we know that good design can and should last for generations. Our original design, which Arne Jacobsen based on VOLA founder Verner Overgaard’s vision of a new type of concealed, wall-mounted mixer tap where only the handles and spout were exposed, remains the epitome of the modern tap. We have never changed the design, only updating the inner workings to enhance longevity. But our product is only the beginning. The VOLA story touches all aspects of life, from our homes to our public spaces, from time shared to moments experienced alone. It reaches across the generations and into the future.
It all begins with the Danish design legacy that sits at the heart of everything we do. Danish design is guided by the individual and by society as a whole, with the human experience at its core. Its influence is felt across the globe, admired for its pure forms, honest materials and respect for both craft and durability. In every Danish home there is at least one Danish design classic inherited from a parent or grandparent, passed from one generation to the next.
But it is much more than how a product looks or how it is made. Danish design is also renowned for its emphasis on the sensory. How design feels is essential to its right to exist, with design that caters to the senses helping us to achieve a more fulfilling and enjoyable lifestyle. This balance of aesthetics and functionality is engrained in the VOLA way, continuing to inform and inspire not only our products but also our philosophy.
As well as this extraordinary legacy, we are also driven by our intrinsic relationship with the Danish way of life, where meaning and purpose are integral. The Danish approach to everyday life is a thoughtful one, rooted in a sense of slowness. We pay great attention to the quality, meaning and true value of things, removing excess and promoting instead a simple way of life. It is about pursuing contentment – at home, at work and in our daily activities. It is interesting to note that this attitude, which comes so naturally to the Danes, has become something that people in other countries are now striving for.
Perhaps most importantly of all, our approach is defined by our attitude to durability and longevity. Our design is timeless, but true longevity goes much deeper than how a product looks. Our unique modular system, in which all our products can be configured to work in any space and to any design, is integral to our philosophy. By adhering to our original design, we can provide parts for every product made since 1968. There is no obsolescence with VOLA – everything is repairable, and we only release new products when we are convinced that there is a genuine need for it, not just to pander to a new trend.
We do this because we believe that it is the right thing to do, in a world where we all must take personal and collective responsibility. It might not always be the easiest way, but for us it is the only way and always has been.